RFID and NFC enabled by FlexICs
Pragmatic offers an innovative technology which provides digital solutions across a wide variety of applications. Our flexible integrated circuits (known as FlexICs), bring cost-effective item-level digital traceability and interactivity to everyday objects. This brings a host of benefits to brands and consumers alike.
Brand owners need to change the way they connect with their customers. The multiple online channels that we all use to engage with products have a significant impact on how brands interact with their consumers.
Many brands across diverse sectors, such as consumer goods, personal care items and pharmaceuticals have been exploring digital solutions to help them create a connection between physical products and the digital world. Bridging the gap by reaching out directly to the end customers gives Brands more control over how they engage their customers. Brand owners can now build trust across their portfolio, including proof of provenance, authenticity and building loyalty, whilst providing other in-depth details about the product.
Linking products to interactive, dynamic, personalised data which can be accessed by smartphones or other devices, significantly improves consumer engagement and satisfaction. Equally, there are many benefits when adding unique identities to everyday items for supply chain optimisation. These include inventory reduction, counterfeit detection and grey market prevention. Couple this with the addition of sensing capabilities in the future, and this will enable the condition of goods to be monitored across the entire product lifecycle.
Ultra-low-cost NFC for RFID systems
Our PR1201 and PR1201 Dry Inlay products enable the price point required to add intelligence to everyday objects. Download the product sheets below to discover key features, benefits, applications and technical specifications.
We work with leading industrial partners to ensure that inlay (tag) manufacturers and converters can use traditional integration tools and production lines to easily integrate FlexICs.
Each FlexIC is encoded with a unique identifier at the point of manufacture, and can be read in less than 5ms.