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FlexIC Products

RFID and NFC enabled by FlexICs

Pragmatic offers an innovative technology which provides digital solutions across a wide variety of applications. Our flexible integrated circuits (known as FlexICs), bring cost-effective item-level digital traceability and interactivity to everyday objects. This brings a host of benefits to brands and consumers alike.

Brand owners need to change the way they connect with their customers. The multiple online channels that we all use to engage with products have a significant impact on how brands interact with their consumers. 

Many brands across diverse sectors, such as consumer goods, personal care items and pharmaceuticals have been exploring digital solutions to help them create a connection between physical products and the digital world. Bridging the gap by reaching out directly to the end customers gives Brands more control over how they engage their customers. Brand owners can now build trust across their portfolio, including proof of provenance, authenticity and building loyalty, whilst providing other in-depth details about the product.

Linking products to interactive, dynamic, personalised data which can be accessed by smartphones or other devices, significantly improves consumer engagement and satisfaction.  Equally, there are many benefits when adding unique identities to everyday items for supply chain optimisation. These include inventory reduction, counterfeit detection and grey market prevention. Couple this with the addition of sensing capabilities in the future, and this will enable the condition of goods to be monitored across the entire product lifecycle.

Ultra-low-cost NFC for RFID systems

Our PR1201 and PR1201 Dry Inlay products enable the price point required to add intelligence to everyday objects. Download the product sheets below to discover key features, benefits, applications and technical specifications.


The PR1201 NFC FlexIC is designed for HF RFID near-field identification applications with read-only memory, 13.56 MHz NFC interface and Android-compatible.

Download product sheet (PDF)

PR1201 Dry Inlay

The dry inlay contains a PR1201 FlexIC electrically attached to an aluminium antenna using Anisotropic Conductive Paste (ACP).

Download product sheet (PDF)

Pragmatic’s FlexICs

Key features

→ Ultra-low-cost
→ Thin, flexible and robust
→ Fast read times
→ Customisable data format
→ 13.56 MHz frequency
→ Energy harvesting
→ Easy to assemble

Key benefits

→ Ideal for mass market items
→ Minimises cost
→ Suitable for paper and plastics
→ Embedded in labels and packaging
→ Low environmental impact
→ No battery required
→ Easy-to-use


→ Fast moving consumer goods
→ Circular economy
→ Supply chain traceability
→ Authentication
→ Healthcare and medical
→ Authentication
→ Toys and games

Inlay manufacturers

We work with leading industrial partners to ensure that inlay (tag) manufacturers and converters can use traditional integration tools and production lines to easily integrate FlexICs.  

Each FlexIC is encoded with a unique identifier at the point of manufacture, and can be read in less than 5ms.

Find out about our TAL service

What is RFID?

Our CCO Alastair Hanlon explains.

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How can RFID be used to reduce costs in Healthcare?

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Want to find out more about RFID/NFC solutions?