1. Introduction

The UK General Data Protection Regulations and Data Protection Act 2018 govern the way that organisations use personal data. “Personal data” is information relating to an identifiable living individual.

Transparency is a key element of data protection law and this Privacy Policy is designed to inform you:

• how and why we use your personal data,
• what your rights are under data protection law, and,
• how to contact us so that you can exercise those rights.

We keep this Privacy Policy under regular review.  Any changes we make in the future will be posted on this page and, where appropriate, notified to you by email or post. Please check back to see any updates or changes to our privacy policy.

A reference in this Privacy Policy to “Pragmatic”, “we”, “us”, “our” is a reference to Pragmatic Semiconductor Ltd, a company incorporated in England and Wales with company number 07423954 whose registered office is at 400 Cambridge Science Park, Milton Road, Cambridge, CB4 0WH, United Kingdom. We are the data controller in respect of the personal data that we collect and use as described in this Privacy Policy.

2. Information we may collect

For our legitimate business purpose we collect various information from you. This includes:

• your name, address (usually your work address), email address (usually your work email), job title, car registration number (for visitors to our premises) and other contact details;
• information related to an enquiry regarding our business or details of your registration for an event we are running;
• details of the industry sector you are interested in (to help us tailor our marketing communications where you request such material from us)
• records of your correspondence with us, if you have contacted us; and
• information collected automatically using cookies and other tracking technologies, such as details of the web pages you have visited on our website and the content that you access.

Most of the information we process about you has been provided by you. We may also have received your information from one of your work colleagues, from third party providers of business contact information and through referrals from existing Pragmatic suppliers, customers, personnel, and research or collaboration partners.

3. How we use your information

Depending on your interactions with us, the reasons for which you provide your information, and how you use our website, your personal information will be used for the following purposes:

• to identify customer opportunities and discuss mutually beneficial business opportunities;
• to provide goods/services to you or receive goods/services from you or undertake a collaborative project with you;
• to ensure that information on our website is presented to you in an effective manner;
• to provide promotional activities to you in a variety of media including social media;
• to manage event registrations and attendance;
• to provide you with information that you have requested from us (for example, if you submit an enquiry via the online form on the website);
• to analyse trends and assess and improve user experience.

We will only process your personal information where we have a legal basis for doing do, and this will be determined by the purpose for which your personal information is processed. Typically, we process your personal information on one of the following legal bases:

• because it is necessary to fulfil a contract we have with you;
• because you have provided your consent (for example, where you sign up to receive our newsletters or information about our services); or
• because it is in our legitimate interests to do so (and these are not overridden by the impact on your privacy or other rights). Our legitimate interests include the provision of goods and services and enhancing our profile and reputation in our market.

4. Sharing your personal information

We do not usually share personal information with third parties. However, your personal information may be shared with third parties where one of the following circumstances applies:

• you have consented to us doing so;
• we are under a legal, regulatory or professional obligation to disclose your personal information, or in relation to legal proceedings
• the company, or substantially all our assets are merged or acquired by a third party, in which case your personal information may form part of the transferred or merged assets;
• provision of anonymous statistical information about users of the website and other marketing information to reputable third parties; or
• we are using a third-party service provider to provide services that involve data processing (for example, managing an event on our behalf).

5. Internet cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:

• Analytical cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. The analytical cookies we use are:
  • Google Analytics

• Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences. The functionality cookies we use are:
  • laravel_session:  used internally to identify a user;
  • XSRF-TOKEN: used to protect against cross-site request forgery;
  • privacy-google-recaptcha, privacy-google-tag-manager, privacy-hubspot-embed, privacy-youtube-embed: these are all used for the cookie-banner functionality.

• In addition, we use the following third-party cookies to enable certain features on our website:
  • HubSpot: to enable the sign-up function in relation to our newsletter;
  • Algolia: to enable the autosuggest search function on our website.

We rely on your consent to use cookies; you may give consent via the cookie banner on our website. If you choose not to give consent, via the cookie banner and/or your browser settings, certain parts of our website may not function correctly.

6. Links to third party websites

Our website or social media platforms may contain links to third party websites, including options to share content you have read on third party websites, for example, on LinkedIn or Twitter. If you follow a link to any third-party website, please be aware that these websites have their own privacy policies and that we do not accept any responsibility or liability for their handling of your personal information.

7. How long we store your personal information

We will keep your personal information for as long as we need it for the purposes set out above. This period will vary depending on the nature of your interactions with us. Where we no longer have a need to keep your information, we will delete or anonymise it. Please note that where you unsubscribe or opt out from a marketing communication, we need to keep a record of your email address to ensure we do not send you marketing emails in the future.

8. Transfer of your information to other countries

We usually store personal data in the UK. However, we may occasionally transfer to and store information outside the UK or the European Economic Area (EEA), including countries where the law provides less protection for personal information.

Wherever we transfer personal information outside of the UK or EEA, we will take legally required steps to ensure that appropriate safeguards are in place to protect it. You may contact us for an explanation of the basis on which we have transferred your personal information and, where relevant, to request a copy of the legal safeguards which we have put in place.

If we engage a third party to process personal information on our behalf, we contractually require them handle your personal information appropriately.

9. Your rights

Data protection law gives you various legal rights as set out in this section. Any request to by you exercise one of these rights will be assessed once we receive it. There may be circumstances in which we are not legally required to comply with your request. We will advise you if any of these apply should you seek to exercise your rights.

Your legal rights are:

• the right to be informed – to be told how we are processing your information;
• the right of access – to seek a copy of information we hold about you;
• the right to rectification – to have your information corrects/changed if it is wrong;
• the right to erasure – to request that the information we hold about you is deleted;
• the right to restrict processing – to block or suppress how we use your personal data;
• the right to data portability – to obtain your personal data in a structured electronic format;
• the right to object – to how we use your personal data;
• rights in relation to automated decision making and profiling – these rights are to know if we are using automated decision making and profiling of your data and to request human intervention.

If you would like to exercise any of these rights in relation to our use of your data, please contact Us as set out below.

You may also have the right to contact the UK’s data protection authority (the Information Commissioner’s Office) if you think we have processed your personal information in a manner which is unlawful or breaches your rights. If you have any such concerns, we request that you initially contact us at the email address above so that we can investigate, and hopefully resolve, your concerns.

10. Updates to this privacy policy

This Privacy Policy may be amended by us at any time. Please check this page periodically to inform yourself of any changes. It was last updated on 15/04/2024.

11. How to contact us

If you have any questions, need further information about our privacy practices, or would like to exercise any of your rights, please contact us by email to dataprotectionandprivacy@pragmaticsemi.com