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Tracing packaging for reuse

The transition to smart reusable packaging

Packaging waste poses a serious threat to our environment, with much of our plastic, paper, tin and glass taken to landfill sites, where it takes hundreds of years to decompose.

As concern mounts around the environmental impact of packaging, the pressure is on for manufacturers to move to reusable models. But due to cost, smart reusable packaging has typically been reserved for high-value items.  

Pragmatic’s solution – based on RFID tags enabled with flexible integrated circuits (FlexICs) – provides granular, asset-level data at a fraction of the cost of traditional solutions, and a compelling opportunity to make reusable packaging at scale a reality.


of plastic production in Europe is solely destined for plastic packaging


of estimated packaging waste per inhabitant in the EU in 2020


of single use plastic packaging could be replaced with a reusable alternative


tonnes of carbon emissions from plastic production, use and disposal annually

Enabling circular systems

Digitalised traceable packaging is critical to the success of reuse and circular systems. The status and condition of returnable items need to be monitored throughout their lifecycle, with dynamic data made available to consumers to incentivise scheme participation.

Our technology creates new capabilities in the circular economy by making individual items connected and intelligent. Our low-cost, flexible and durable chips enable multiple applications to provide effective mechanisms for recycling and reuse, which consumers can engage with wherever and whenever.

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Traceable Packaging

A digitalised circular economy of the future

Watch our animation demonstrating the journey of a reusable coffee cup, with an embedded tag containing our robust, ultra-thin FlexIC chip, enabling full traceability and valuable insights throughout the return cycle.

The low-carbon impact of our chips ensures that returnable items such as coffee cups are net positive. The added intelligence helps keep the cups in circulation for longer, leading to a significant reduction of overall carbon footprint across their lifecycle, compared to disposable cups.

Watch the animation

Our technology

Low-cost, durable, low-impact chips offer viable digital intelligence for low-value items

Automated NFC and RFID enables track & trace throughout the reuse cycle

Secure and reliable data provides actionable insights, automated collection points are robust against fraud

Ultra-low-cost NFC enables reusable packaging to be digitally identifiable across its entire lifecycle

Sustainable manufacturing

Our new white papers looks at the emissions profile of semiconductor manufacturing, and its impact on the carbon footprint of smart products.

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Recoup: Reusability by Design

Pragmatic features in the latest report by Recoup, ‘Reusability by Design’. Read the chapter featuring our technology below.

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TRACE project

Pragmatic and our partners are working on a ground-breaking project, called TRACE, to make reusable packaging at scale a reality.

Read our Press Release

Reusable packaging at scale

How can smart reusable packaging be implemented at scale? Our circular economy lead, Josh Young, talks to Packaging Europe.

Read the article

Explore the Circular Economy

Find out more about how our unique Flexible IC technology enables a multitude of applications including creating a more circular economy, enabling more traceability and sustainable agriculture.

Circular Economy
Circular Economy

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