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Fast food reusable packaging

Smart reusable
food containers

Embed low-cost RFID into any reusable food and drink containers

With single-use plastic waste posing a serious threat to our environment, many brands are exploring reusable food and drink containers and packaging. But how do you track returns and get customers on board?

Now, make reusable packaging at scale a reality with Pragmatic’s low-cost solution.

Based on RFID tags enabled with our unique flexible integrated circuits (FlexICs), they can be discretely embedded into any reusable food and drink containers, providing granular, asset-level data at a fraction of the cost of traditional solutions.

Meet the next-generation returnable coffee cup (Video)

Easy for consumers. Easy for baristas. On-the-go, queue-free cup returns. Watch the short video to discover the next-generation smart cup solution.

Sample Smart Cup

Request your sample next-generation smart cup today

Receive your pack including sample smart returnable cup, lid and brochure. Box and contents made with 100% recycled materials and is 100% recyclable.

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FlexIC Technology FAQs

How big are FlexICs?

FlexICs themselves are just 30 microns thick – thinner than a human hair – so sit comfortably within any standard RFID inlay and label.

How do they attach to packaging?

They can be embedded in the base of packaging or simply applied by an adhesive. Their physical flexibility and ultra-thin form means you can add intelligence almost anywhere without impacting the product aesthetics.

How durable are they?

FlexIC-enabled RFID inlays have been tested against typical industrial wash protocols, withstanding myriad wash cycles without losing adhesion or functionality.

Aren’t microchips bad for the environment?

FlexIC production uses just a fraction of the power and water of traditional microchips, and significantly fewer chemicals and gases. In the case of a standard, 500ml PET bottle, a FlexIC would increase the total environmental footprint by less than 0.4%.

Why are they so good for reusable packaging?

FlexICs are significantly more cost-effective than traditional RFID solutions, allowing you to bring intelligence to a wider range of packaging. And FlexIC-enabled tags can be read quickly and easily – in any orientation or without a clear line of sight – enabling high levels of automation and system scalability.

What data can be obtained?

Through unique item-level identity, FlexICs support traceability and provide important insights such as number of successful reuse cycles, adherence to washing protocols and return rates. Item-level intelligence also enables prediction of supply deficits and bottlenecks, as well as accurate management of stock levels across the supply chain.

Could data be skewed by multiple scanning?

No. Information stored on the RFID cannot be readily replicated. Each unique asset identity ensures each item can only be scanned once before being returned.

Do I need new infrastructure to use them?

Typically, no. FlexIC-enabled RFID tags can be read by most commercial readers, as well as the vast majority of Android smartphones.

What about return logistics?

The unique item-level traceability provided by FlexICs is indispensable for streamlined return logistics, underpinning efficient scheduling of collections, product categorisation and location management. It can even remove consumer uncertainty around returns by facilitating quick, accurate segregation at mixed-item collection points.

What else can they do?

FlexIC-enabled tags also create an opportunity for customer engagement beyond the point of sale, giving quick and easy access to product or packaging information, special offers or details of the nearest return point. Customers can even be rewarded for consistent or repeated packaging reuse by a simple credit mechanism, linked to their mobile device.

Find out more about the solution and request your smart cup