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Unlock discreet, sustainable NFC at scale

Meet Pragmatic NFC Connect – the latest addition to the Avery Dennison portfolio

Low-cost, low-carbon, and physically flexible, the new NFC Connect chip delivers imperceptible connectivity – no lumps or bumps – unleashing new opportunities in untapped markets. An alternative to standard silicon-based NFC, NFC Connect’s innovative fabrication method uses less water and energy, and fewer harmful chemicals, dramatically cutting its carbon footprint – adding a sustainable NFC solution to your product range.

Explore the introductory deck

Take a deeper dive into the NFC Connect opportunity, technology and applications.

Get your copy

Request a product demo

Alex Cronin, Commercial Director and Adam Read, Business Development Manager look forward to speaking to you.

Demo NFC Connect

Expand market opportunity

Avery Dennison Pragmatic NFC Connect

NFC Connect redefines the parameters of connected packaging, unlocking item-level intelligence for mass-market products where traditional solutions are constrained by cost, supply chain and sustainability challenges.

Empowering sustainable customer innovation, it enables brands to unlock richer consumer experiences and drive deeper connections, from customer loyalty programs, product authentication and provenance, to digital product passports.

It’s particularly suited to fast-moving consumer goods – such as food and beverage, apparel, pharmaceuticals and cosmetics.

Francisco Melo

President, Solutions Group

Avery Dennison

Innovation is the lifeblood of our industry. It is also key to realizing item-level intelligence at scale and extending unique item-level ID to new segments, such as FMCG. It’s exciting to see the launch of Pragmatic NFC Connect and to be part of this journey, I look forward to our continued strategic partnership enabling clients to pursue exciting new market opportunities.”

Discover next-gen NFC

Deepen consumer engagement

With just one tap of a smartphone, NFC Connect enables a seamless digital connection between the physical and digital brand experience.

Deliver imperceptible connectivity

NFC Connect’s ultra-thin, flexible form factor allows invisible integration – even on curved surfaces – with no lumps or bumps.

Drive down environmental impact

With an industry-leading carbon footprint, NFC Connect reduces environmental impact and – as part of an NFC tag – isn’t treated as e-waste.

Liberate valuable brand real estate

Embedded invisibly into packaging NFC Connect delivers rich consumer interaction without encroaching on the brand experience. No bulky hardware, no rigid components. And it can’t be covered or replaced.

Embed trust – invisibly

Ideal for authentication or digital product passports, NFC Connect provides low-profile, bump-free protection that can’t easily be damaged in transit. A unique ID provides security, and a further barrier to counterfeiting or duplication.

NFC Connect
NFC Connect
NFC Connect
NFC Connect
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NFC Connect

Applications

Consumer engagement

Transform customer relationships with smooth, interactive engagement – accessible with a single tap of a smartphone. Discreet and protected, embedded FlexICs give instant access to dynamic, personalised content, helping to drive loyalty while enabling new consumer connections and richer digital experiences.

Product authentication

Enable secure verification of products with a simple tap. FlexICs ensure authenticity, combat counterfeiting, and build consumer trust. Embedded into products or packaging, their ultra-thin form factor provides low-profile protection that can’t easily be damaged in transit.

Digital Product Passport

Give instant access to a complete product history, enabling informed purchasing decisions while combating counterfeiting and promoting sustainability. Discreet and protected, embedded NFC Connect’s ultra-thin form factor provides low-profile protection that can’t easily be damaged in transit.

Explore the introductory deck

Take a deeper dive into the NFC Connect opportunity, technology and applications.

Get your copy

Request a product demo

Alex Cronin, Commercial Director and Adam Read, Business Development Manager look forward to speaking to you.

Demo NFC Connect
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