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Press releases - February 7, 2019

Pragmatic launches ConnectIC family of ultra-low cost RFID ICs

Pragmatic’s ConnectIC family of flexible RFID circuits brings cost-effective digital traceability and interactivity to everyday objects

PragmatIC, a world leader in ultra-low cost flexible electronics, is proud to announce the first products in their ConnectIC® family, the PR1101 and PR1102 flexible integrated circuits (FlexICs), designed for use in closed HF RFID systems. The ground breaking ConnectIC family will be pivotal in the acceleration of the smart packaging market.

Developed using PragmatIC’s unique platform of patented technologies, ConnectICs deliver connectivity solutions at the lowest cost point in the market. These revolutionary FlexICs are ultra-thin and flexible; suitable for embedding into a wide range of substrates, including paper and plastic; and reduce the complexity of inlays by using single layer antennas, delivering a further step down in cost to brand owners and retailers. These ConnectICs are extremely attractive for high-volume fast moving consumer goods (FMCGs) and other mass market applications, with electronic connectivity no longer limited to high value, luxury items.

The PR1100 product series facilitates rapid detection of objects when one or more low-cost custom readers are integrated into the system. Designed for proximity identification applications, these FlexICs are ideal for applications including hierarchical inventory management, item identification and tracking, supply chain assurance and brand authentication. They are targeted at market segments such as food and beverage, personal and home care, pharmaceutical and healthcare. They also support the introduction of digital interactivity into physical toys and games.

“The ConnectIC family is set to bring connectivity to items we buy every day”, said Scott White, CEO of PragmatIC. “We have already started shipping to our partners and we anticipate rapid expansion based on clear opportunities for global customers with extensive brand portfolios who wish to add traceability and interactivity to their products.”

PragmatIC is looking forward to a very exciting 2019 as production continues to ramp, supported by a further investment of over £13 million. The latest funding has come from existing shareholders Cambridge Innovation Capital, Arm and Avery Dennison, as well as new investors who share PragmatIC’s vision for digitally connecting everyday objects.

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About PragmatIC

PragmatIC is a world leader in ultra-low cost flexible electronics, enabling the potential for trillions of smart objects that can engage with consumers and their environments. Its unique technology platform delivers flexible integrated circuits (FlexICs) that are thinner than a human hair and can be easily embedded in any surface.

PragmatIC’s solutions provide the opportunity to add new functionality to items, as well as extending proven applications such as RFID and NFC into mass-market use cases that were previously prohibited by the cost of traditional silicon ICs. PragmatIC’s novel, differentiated products are being adopted by a growing base of global companies across diverse markets, including consumer goods, games, retail, pharmaceutical and security sectors.

PragmatIC is headquartered in Cambridge, UK, with a new billion-unit production facility in Sedgefield, County Durham, UK. Shareholders include Cambridge Innovation Capital, Arm and Avery Dennison.

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