Supply chain security is of crucial importance in the pharmaceutical industry. Should counterfeit or falsified drug products enter distribution channels and end up with a patient, not only is the reputation of the drug company at stake but also the health
Gillian Ewers, vice president of marketing at PragmatIC examines how smart packaging is benefitting the pharmaceutical industry and helping to combat counterfeit drugs.
Active and intelligent packaging helps to combat counterfeiting and can engage consumers. Tony Corbin finds out if can also help brands achieve sustainability goals.