Although there are use cases which demonstrate how RFID and intelligent electronics can deliver anti-counterfeiting and brand engagement solutions for consumer goods, these only represent a small selection of what is possible. Item-level digital monitoring is another key application. Alastair...
RFID has been around for a while, so why have we not heard of many examples of this technology being used to tackle the issues of counterfeiting and grey market diversion of fast moving consumer goods? Gillian Ewers, VP Marketing at PragmatIC, explores the possible reasons and...
RFID is a term that is often used, but what exactly is it and how can this technology be leveraged to bring intelligence and interactivity to everyday objects? Alastair Hanlon, Chief Commercial Officer at PragmatIC, explains the background, benefits and potential of...
Over the years there have been some significant developments in electronics. Gillian Ewers, VP Marketing at PragmatIC, gets technical and looks back at how things have changed since she began her career in electronics and the exciting opportunities available now for those starting...
In recent years there has been an increasing number of examples of how RFID and NFC technology can help brands to boost consumer engagement, but the use cases go well beyond this. Gillian Ewers, VP Marketing at PragmatIC, explains how by helping to increase recycling and reduce waste, RFID has...