PragmatIC joins forces with Topolytics on UK Government circular economy initiative
Ultra-low-cost RFID enables comprehensive digital waste tracking
PragmatIC has announced another order for its ConnectIC® family of ultra-low-cost flexible integrated circuits. Topolytics, a leading waste analytics company, will use RFID tags incorporating PragmatIC’s unique technology to deliver the UK’s first comprehensive digital waste tracking solution.
Topolytics uses machine learning and mapping to generate informative reports through its WasteMap platform. The system collates data from mobile devices and apps, logistics and waste management systems and sensors on waste, containers or vehicles.
As part of a UK Government initiative, Topolytics will now leverage PragmatIC’s products to enable item-level digital tracking of waste. ConnectICs are flexible and thinner than a human hair, suitable for embedding into a wide range of substrates including both paper and plastic. The insights gained from this deployment will be used to improve regulations and processes for more efficient waste management across the UK.
According to Michael Groves, CEO of Topolytics, “PragmatIC’s solution will provide a uniquely rich source of data about the identities and locations of objects in the real world, enabling our platform to generate even more compelling insights.”
Following the launch of the ConnectIC product family earlier this year and involvement in the initial Government-funded smart waste tracking challenge, PragmatIC has also worked with the Tyre Recovery Association (TRA) and one of its members. This pilot project clearly demonstrated how ConnectIC-based RFID tags can simplify the recycling or disposal of used tyres.
Tim Stott, President, TRA, confirmed: “We have now proven that item-level digital tracking is a viable long-term solution for the tyre recovery sector, which processes over 40 million used tyres in the UK every year.”
“We are excited to be working with Topolytics on this initiative,” said Scott White, CEO of PragmatIC. “As demand for PragmatIC’s ground-breaking technology continues to escalate, with a wide range of different applications for global organisations across diverse markets, PragmatIC’s collaborations with innovative solution partners are key.”
To learn more about PragmatIC, visit www.pragmaticsemi.com
– Ends –
PragmatIC is a world leader in ultra-low-cost flexible electronics, enabling the potential for trillions of smart objects that can engage with consumers and their environments. Our unique technology platform delivers flexible integrated circuits (FlexICs) that are thinner than a human hair and can be easily embedded into everyday objects. PragmatIC's solutions provide the opportunity to add new functionality, as well as extending proven applications such as RFID and NFC into mass market use cases previously prohibited by the cost of traditional silicon ICs. Our novel, differentiated products are being adopted by a growing base of global companies across diverse markets, including consumer goods, games, retail, pharmaceutical and security sectors. PragmatIC's first product family, the ConnectIC® series of RFID FlexICs, was launched in February 2019. Within 2 months we received orders for over 20 million units from customers in Europe, North America and Asia, endorsing it as the ideal solution for introducing connectivity into mass market applications. PragmatIC is headquartered in Cambridge, UK, with our first billion-unit production facility in Sedgefield. Shareholders include Cambridge Innovation Capital, Arm and Avery Dennison.
Topolytics is a smart grid for the world’s waste. It is a data analytics business that is mapping the generation, movement and fate of commercial and industrial waste materials globally. The resulting insights help waste producers and waste processors to maintain this material at its highest utility. It supports commercial investment decisions around processing, recycling, remanufacturing and other ways of extracting value from waste materials and used assets. It also arms regulators and policy makers with better data, analysis and decision support, ultimately enabling a circular economy at scale. The company has been recognised by Cleantech Group as a leading player in the £2bn ‘wastetech’ sector for applying data science and analytics to waste. It has also been recognised as a leading global circular economy innovator by the Ellen MacArthur Foundation. In January 2019, it was highly commended in the Tech Disruptor category of ‘The Circulars’ – the leading global circular economy awards. In May 2019, it won the Google Cloud and SAP Circular Economy 2030 competition from more than 250 applicants globally.
For more information please contact firstname.lastname@example.org
High resolution images are available in our Press Kit at https://www.pragmaticsemi.com/presskit