In an increasingly complex world, brands need to work hard to reach their consumers. There are now multiple online channels which have a significant influence on how consumers access product information and buy products. And most of these are difficult for brands to influence.
With that in mind, many brands across diverse sectors, such as consumer goods, personal care items and pharmaceuticals, have been exploring digital solutions to create a connection between physical products and the digital world. By reaching out directly to the end customers, brand owners can build trust across their portfolio, including proof of provenance, authenticity, etc. whilst providing other in-depth details about the product. For example, allergen information for food, instructions for makeup or counter-indications for pharmaceuticals, where currently information is provided in a very small font size on packaging or in paper form.
Linking a product to interactive, dynamic, personalised data that can be accessed by smartphones, or other devices, significantly improves consumer engagement and satisfaction. There are also many benefits of adding unique identities to everyday items for supply chain optimisation, including inventory reduction, counterfeit detection and grey market prevention. With the addition of sensing capabilities in the future, this will enable the condition of goods to be monitored across the entire product lifecycle.
PragmatIC is also delivering innovative technology to address some of the world’s pressing problems, including enhancing patient experiences and outcomes in healthcare and helping organisations to improve how we reduce, reuse and recycle in order to combat climate change.
The first products in our ConnectIC® family, the PR1100 series of flexible integrated circuits (FlexICs), bring cost-effective item-level digital traceability and interactivity to everyday objects.