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Discover how intelligent packaging enables deeper levels of transparency and consumer trust in this report.
New research, prepared by io.tt in collaboration with Pragmatic Semiconductor, Eurostampa, r-pac, Team Creatif and GS1 UK, reveals that consumers expect brands to manage the authenticity of their products, with 68% of consumers globally more likely to choose a connected product that provides them with additional value during the purchase lifecycle.
of brands have begun embedding NFC into their products or will do so within the next year to tap into market opportunity
of consumers would be more likely to choose products with connected packaging if it delivered value
of consumers view brands more positively when they use connected packaging
Discover how intelligent packaging enables deeper levels of transparency and consumer trust in this report.
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