Case Study: Reusable coffee cup solution
In the UK, around 3 billion disposable coffee cups are discarded every year. Due to processing difficulties and low value of the recyclate, just 0.25% of them are recycled, with the vast majority going to landfill. The need for reusable cups has never been greater.
Returnable models offer one way of achieving this without impacting consumer convenience. But while many coffee chains have trialled reuse systems, the industry has yet to adopt reusable solutions at scale.
Pragmatic – along with sustainable drinkware specialists Circular&Co. and agile digital returns platform re-universe – has developed a smart reusable coffee cup solution that automates returns and smooths the path to sustainability. The solution uses near-field communication (NFC)-based tags and is powered by FlexICs, Pragmatic’s ultra-low-cost, flexible integrated circuits.
Smart cups powered by FlexICs bring intelligence at a fraction of the cost of traditional smart solutions, making scalable returnable models a commercially viable reality. End-to-end traceability helps to reduce loss rates and streamlining consumer returns positively impacts reuse rates – one of the major factors in determining the success of returnable solutions.