NFC and RFID have already shown compelling results in retail apparel, being successfully deployed on over 10 billion items per annum, with better stock accuracy leading to improved sales and profit. Pragmatic’s ultra-low cost technology allows retailers involved in fast moving consumer goods (FMCGs), including food, beverages, personal and home products to benefit from item-level traceability, as well as boosting brand loyalty by enabling direct consumer engagement.
Smart packaging enables brands and consumers to connect. Consumers can use their NFC enabled smartphones and tap on smart packaging to access personalised content such as product information and promotional offers – before, during and after purchase.
Transitioning to smart reusable packaging
As concern mounts around the environmental impact of packaging, the pressure is on for manufacturers to move to reusable models.